What Is Landing Page in SEO?

what is landing page in SEO

Searching for What is Landing Page in SEO? Shortly, it is the main page where you land after clicking the URL of the website. To know more about its importance, continue reading.

The term “SEO for websites” is well-known in the world of digital marketing. However, SEO is also an umbrella term, so you need to understand several things clearly. Among these further terms, one is the landing page, and it holds great importance in SEO.

To help you better understand it, we will cover the following areas:

  • What is a landing page in SEO?
  • How does a landing page play a role in the conversion rate?
  • When should you use landing page SEO?
  • What are SEO landing page best practices?

What is Landing Page In SEO?

In this section, we will define a landing page in SEO. And provide you with a list to ensure your landing pages are optimized for conversions and search engines.

A landing page’s job in SEO is to draw in natural search engine traffic for a particular set of keywords. When people go to the SEO landing page, they will see information that is related to what they searched for. The page may be created as a conversion page or designed to generate a lot of interest before converting via links to the relevant product/service pages on the main website. For example;

What is Landing page in SEO

The main difference between a landing page and a regular page on your website is that a landing page is made with specific goals in mind, such as getting leads, making sales, or sending people to another page.

Now, let’s talk about the best practices for creating a landing page.

What are SEO Landing Page Best Practices?

By understanding “what is SEO landing page best practices,” you can increase the ranking of your landing pages and improve the chances of your website being visible to your target audience. This will get you more leads, increase the conversion rate, and make you more money.

Let Your Keyword Strategy Guide the Content

A landing page’s performance is primarily dependent on its keyword approach. With a focus on search intent, choose long-tail keywords with care. Write for real readers, not algorithms, and naturally incorporate keywords into your text. Keyword stuffing will not help you move up the SERPs because search engine algorithms are aware of it.

The use of secondary keywords to further contextualize the subject of your landing page is a need for successful SEO copywriting. Consider using semantic keywords, which are words or phrases that support your primary keyword and help to define the search intent you are attempting to satisfy but for which you do not wish to rank directly. The overall ranking of your page will improve and become more focused thanks to semantic keywords.

Put Your Main Keyword in the URL

Your URL is another location where you should include your primary keyword. Your default URL can be a random jumble of numbers and letters depending on how your website or landing page builder is configured.

Most consumers will not pay attention to the URL of your page, but search engines will. For this reason, you must ensure that it is optimized for your primary term. The URL for your landing page, for instance, should be something like yoursite.com/how-to-grow-your-email-list if it is all about “how to expand your email list.”

Add Keyword to Image Alt Text

Your image alt text is yet another location where your keywords should be added. When you can not view your image, a brief written description of it is shown instead. Additionally, search engines utilize it to determine more precisely what a page is about.

Most website and landing page builders allow you access to this content so you can update it, similar to how they give you access to your metadata. To access the picture manager, click on an image and then the photo icon. There, you can change the alt text and title of your images.

Avoid Duplicate Content

Regarding landing pages, this is a challenging one. It is possible that you will be tempted to reuse particular materials or headlines from previous landing pages if they have been successful. Sadly, landing page SEO suffers because of this.

Google rewards original, distinctive content. If they find that your material is too similar to another page (including your own), they will likely disqualify you from being ranked for any keywords because they do not want you to steal the work of others.

Your best strategy is to write brand-new material from the start if you intend to use SEO to direct traffic to a landing page.

Optimize Your Content for Featured Snippets

The content snippets displayed first in Google search results are called “featured snippets.” They are a fairly new feature that the search engine added to help it answer questions quickly and accurately.

Google looks through the top results for a certain search until it finds a short snippet that roughly answers the question. They also have a link to the full article for people who want more information.

When someone searches for your term, you will be one of the first results they see if a portion of your landing page is selected for a featured snippet. Thus it is worthwhile to try to optimize your content for this feature.

Build Backlinks

Links to your website from other platforms are referred to as backlinks. Backlinks from high-quality, authoritative, and highly-ranked websites will improve the SEO of your landing page. Get backlinks by participating in link exchanges. Cite the source when you make a statistic or fact reference. Consequently, you raise the likelihood that they will share your page.

The chance that others will link to you after you create valuable, shareable material will improve. Infographics and interesting statistics are two types of material that are easily shared. By posting content on content-sharing websites or social media networks like LinkedIn, you can create natural backlinks.

Or, if you want to really focus on the backlink part, it’s best to consult with backlinking specialists who can help you build a strong link-building strategy for your page.

When Should You Use Landing Page SEO?

Even while SEO is an effective means of driving traffic, not every landing page should use it, as SEO is a long-term tactic.

You might not notice any results for six months or even a year, even if you flawlessly optimize your page and adhere to all best practices. You should probably avoid using SEO if your landing page offers a limited-time offer.

However, if you are creating a landing page for an evergreen offer that you intend to market for a very long time, you should unquestionably optimize your landing page for SEO. Why organic search traffic is so valuable is explained here:

It is incredibly cost-effective: Even though you will probably need to put some initial effort and resources into SEO, the cost is still much lower than bought traffic. You will also benefit from a consistent flow of free traffic as your page starts to rank. There is a lot of intent behind search traffic. For instance, if someone looks for “top digital marketing courses,” they are probably just about to decide whether or not to buy that particular product.

If SEO makes sense for your landing page, it is worthwhile to include it in your landing page optimization approach.

We hope it’s a helpful read for you to understand “what is landing page in SEO properly?”  and why it is a crucial part of SEO and can change your traffic game when utilized properly.