What Is an SEO Copywriting? What Does an SEO Copywriter Do?

what is an seo copywriter

Write compelling language with an engaging tone, include keywords, or follow SEO practices; what does an SEO copywriter usually do? or What is an SEO Copywriter? Find here!

Web material that includes optimizing for specific keywords in order to draw in users via search engines is called search engine optimization copywriting, or short, SEO copywriting.  Words and phrases that people are actively typing into search engines to find specific information are the ones specifically included in this writing. 

Although the phrase “SEO copywriting” has already been floating around the web for some time, there is still considerable confusion about what it entails and how it should be done.

Copywriting for search engines (SEO) may appear self-explanatory at first, but it’s actually quite complex. Excellent SEO content is about more than just incorporating the appropriate quantity of keywords or appeasing Google’s gods.

As a result of hearing this myth, many people assume that only experts in search engine optimization can create content that successfully draws in organic readers. Once you keep in mind that you’re writing for humans first and search engine algorithms second, SEO copywriting becomes much simpler.

So, What is an SEO Copywriter?

To answer “what is an SEO copywriter,” I would simply say that a person with the skill of managing the delicate balancing act of pleasing both the audience and the search engines.  Someone who can write the compelling text that is both informative and engaging for readers while also incorporating the kinds of search-engine-optimized terms that will propel the piece to the top of the results page.

Professional SEO copywriters have extensive knowledge of both the art of writing and the science of boosting a website’s visibility in search engine results.

Some still believe that keyword stuffing and a complete disregard for quality will cause Google to overlook their site and send traffic their way. There might be a short-term increase in traffic, but as soon as search engines like Google find out about the site’s bad, keyword-stuffed content, the company will be sent to the depths of website hell and never be seen again. Well, unless the writers start working on producing quality content.

Definition of SEO Copywriting for You

To further explain what is an SEO copywriter and what is SEO copywriting, have a look at the definition below:

“SEO copywriting involves combining tried-and-true methods for increasing website traffic (such as conducting thorough keyword research) with attention-grabbing language designed to persuade readers to take some sort of desired action (such as making a purchase or signing up for a newsletter, for example). This text appears in various promotional materials, including emails, online copy for individual products, and so on.”

What Does an SEO Copywriter Actually Do?

SEO copywriters are tasked with improving a website’s visibility in search results. A search engine optimization (SEO) copywriter often generates new content to support the strategy of an SEO specialist, who is responsible for assessing, reviewing, and implementing changes to current content in order to improve a website’s ranking.

According to Roman Blinds Direct’s SEO copywriter, James Nuttall, “the major goal of this function is to write material that is search engine optimized by containing keywords.” 

Creating content for an entire website, from page depictions to blog posts, is a job of an SEO copywriter. 

SEO copywriters provide content like as tweets, blog entries, Facebook updates, product reviews, sales and marketing materials, and more. Keyword density, significance, demeanor, language, and readability are among their areas of expertise. 

In addition, they conduct audits of websites to aid in the development of off-site and on-site SEO strategies, keep an eye on searcher and client behavior, and investigate product qualities, competitor keywords, and overall content strategies.

In Order to Optimize a Piece of Content for Search Engines, a Copywriter will Go Through the Following Steps:

  • Choose search terms that actual people are using to find information on your topic.
  • Think about how you can make the page or blog post more interesting and useful to your readers.
  • Write so that the keywords and phrases are organically woven into the text without appearing forced.
  • In order to entice people to click through from the search engine results, the SEO copywriter will craft an enticing meta description.
  • The writer will do all it takes to make sure your post is found online, including crafting title tags, choosing appropriate categories, and even making sure the keyword appears in the image’s alt text.
  • Collaborating with SEO experts or backlinking experts to strategize about the placement of both internal and external links with persuasive anchor language.

Link placement holds key importance in copywriting as the action a copywriter is trying to drive can be done in the form of link clicking, like completing surveys, signing up for email, buying products, etc. 

So, it is better to have a backlink specialist onboard as well so that both off-page and on-page content can be properly optimized with strong, anchored backlinks and drive traffic to meaningful and targeted pages of the website. Outreach Solutions is a backlink expert agency you can partner up with to work on your backlinks and link-building strategies so you can focus on other SEO tactics as well. 

I hope the answer to “what is SEO Copywriting?” and “what is an SEO copywriter?” is quite clear now.

Let’s have a look at some benefits SEO copywriting can provide.

Read More: What is a SEO Specialist?

What are Some Benefits of Hiring an SEO Copywriter For Your Business?

  • Improved visibility in search engines 
  • There will be a rise in natural, focused traffic.
  • Increased time spent on your site means fewer visitors leaving without reading any of your fantastic writing. Shortly, low bounce rates.
  • Increase sharing across different platforms. 
  • Higher Conversion rate – be it reading more, requesting a quote, joining your newsletter, or making a purchase.
  • Generation of more leads, people reaching you via emails and phone calls. 
  • Creating a mailing list more quickly
  • Having someone on hand who can spot and rectify your website’s SEO issues is invaluable.
  • Collaborating with an expert who can advise you on how to enhance the user experience on your site
  • You may relax and focus on other things now that you have a copywriter to rely on.
  • Last but not least, more revenue due to all above.

When it comes to search engine optimization (SEO), copywriting is just as important as any other form of writing. Being genuine and enthusiastic about your subject matter is the key to creating outstanding content that attracts and retains readers.

Writing this, a quote appears in my mind, 

“When trust sells, what’s the real message the consumer is trying to convey to marketers? Make it real, and we’ll stick around.” – Marketing Insider Group

Bottom Line

So, here I will wrap up this post about what is an SEO copywriting and what is SEO copywriting. SEO is still going strong. But it has changed a lot in the last few years. So has Copywriting.

To write SEO copy that works, you need to make absolutely sure you’re writing for people first and machines second. Share knowledge that your readers will find useful and interesting. 

Make sure this is simple to understand and has a lot to offer to the User/reader/buyer. As they say, Copywriting is all about focusing on “YOUs” instead of “I’s.”