How Much Does A SEO Cost? True Pricing of SEO Services in 2023; In Coming Years!

how much does a seo cost

The answer to ‘how much does an SEO cost?’ is that it can range from a few hundred dollars to tens of thousands of dollars, depending on a number of variables. For example, SEO plan, service providers, what services you include in your plan, and much more.

In 2022, the average monthly cost of an SEO (search engine optimization) project ranges from $1000 to $5,000, depending on the scale of the project. The standard pay for consultants is between $100 and $300 per hour, with the pay rate for consultants on a per-project basis ranging from $5,000 to $30,000.

So, How Much Does A SEO Cost Exactly?

SEO is a crucial aspect of digital marketing. However, small businesses generally overlook it and allocate only half the budget of ??? for it.

Why? It’s because SEO price is tricky. Agencies or solo SEO consultants can charge whatever they like because there’s no standard pricing. You must determine who offers good value.

Considering 5.6 billion Google searches each day and most consumers limiting their search to the first few pages, an SEO campaign can enhance your brand’s visibility and expand your business too.

This article explains SEO rates, what you should get for your money, and how to choose an agency in a much simpler way to start hunting your SEO agency right away.

What Determines the SEO Costs for Your Business?

First, you’ll need to give some background on your company so the marketer or agency can give you an appropriate quote for SEO services. An SEO marketer can use this to have a better idea of how much time a project will take, the kind of content they might require, and how to allocate their resources effectively.

Here are a few examples of what we mean by “essential factors”:

  • Your current online visibility/search presence
  • Your average revenue per sale
  • Leads to sales close rates
  • Knowledge and background of the agency, contractor, or consultant
  • Location of the Agency, Contractor, or Consultant
  • Pricing structures for search engine optimization, such as hourly and monthly rates
  • Size of organization: startup, enterprises, etc.
  • Dimensions of an SEO Campaign
  • Current SEO plan status and the quality of your backlink profile
  • SEO goals
  • How soon do you want to see results or improvements?
  • Allocation methodology currently used for marketing (such as percent of gross sales)

These are just a few factors that determine how much an SEO cost can vary.

Pricing Models for SEO

When looking for an answer to “how much does SEO cost per month or per hour?,” you must know its pricing models.

Each SEO and digital marketing company provides its own unique set of expertise, i.e., keyword analysis, content production, and link building—likewise, a unique pricing structure. So it’s important to compare services and prices before making a final decision.

Here, we’ll have a look at the three most common SEO pricing models:

How Much For SEO Per Hour Services?

This model is suitable for freelancers or independent contractors since it is better suited for smaller clients.

Each project’s price is determined by the number of hours put into it. If you want to be sure the company is billing you appropriately, have them break out the work they did during that time and show it to you.

Prices for SEO consultants typically range from $100 to $250 per hour.

How Much For SEO Per Month Services?

Monthly retainers are the norm for larger SEO and marketing firms. You’ll sign a contract, pay a monthly fee, and the firm will maintain your site’s SEO.

Packages for monthly SEO services often include the following:

  • keyword research
  • competition research
  • Content writing
  • technical audits
  • content marketing audits
  • link building
  • digital public relations
  • continuing SEO and technical counseling
  • reporting and insights

Some firms will let you design your own plan for a predetermined fee each month.

On average, monthly retainer fees cost over $10,000.

How Much For SEO Per Project Services?

An SEO firm may have a flat rate for all of your SEO needs. First, you’d get down and talk about what you want to get out of your SEO campaign, and then you’d settle on a budget and scope for the project together. More individualized options are now available with this selection.

For example, if you want the SEO agency to just focus on link building via Guest Posting and Niche Edits (aka Link Insertions), a highly effective link-building practice only a few can work on, then you should go for an agency experienced in these services as they will give you oriented results.

Project-based SEO services typically cost between $1,000 and $1 million.

Spending on local SEO for a small business of any size could be around $1,000 monthly.

Pricing for enterprise-level typically runs into millions of dollars monthly.

Where Are You Going To Put Your Money On? Key SEO Components

If you are here looking for an answer to “how much does a SEO cost?” then you must also know where you will spend that money!

There are multiple SEO components to keep an eye on. And for this reason, SEO is a massive undertaking, as there are numerous factors to think about. You’d be wrong to assume that merely scattering a few keywords around would suffice. While it’s not necessary for a startup to spend a fortune on search engine optimization (SEO), all components of the plan must be addressed.

Background Research

Your SEO approach should begin with a thorough examination of your intended audience. Your content needs to be something that your target demographic actually wants and needs while also being something that search engines will readily index and serve up to interested parties.

The input of your site’s visitors should be gathered throughout the preliminary research phase so that you may better understand their needs and desires. You’ll also need to study the market so you can anticipate developments and succeed.

Analysis of Keywords and Competitors

SEO calls for extensive time spent investigating appropriate keywords. If you don’t use the proper keywords on your site, it won’t show up in Google searches, and you won’t get any of the traffic that comes from those searches.

Doing keyword research entails speculating on how potential clients could look for your company online. Finding direct competitors and researching what search terms they’re using to bring in visitors is also crucial.

Optimizing Site Layout

The next step is to implement everything you’ve learned in your website’s architecture. It needs to load quickly, has no broken links, and provides a pleasant user experience for visitors, in addition to being optimized for search engines.

Creation and Optimization of Content

Having a lot of high-quality content on your website is also important for pleasing Google’s algorithms. Rankings improve when new, original, and updated material is available on the website.

Even if you have talented writers on staff, keeping up with content development and optimization is a never-ending task. In addition to coming up with new ideas, you must regularly update your material to include relevant search terms and relevant data,

By encouraging other sites to link back to yours, you may increase your site’s traffic and signal to search engines that your content is authoritative, both of which will boost your search engine rankings. This can be accomplished via well-received material, endorsements from influential people, and links from related sites. Get help from some good backlink specialists in this regard.

Evaluation and Statistical Reporting

Another time-consuming and technically challenging part of SEO is staying abreast of Google analytics best practices to monitor your site’s performance and that of the competition. If you want to develop quality backlinks without running afoul of Google’s policies, you should probably hire a professional.

How Much Can Local SEO Cost?

If you are asking this question, then you might have an interest in targeting the local customer base/traffic. If that’s the case, you’re undoubtedly wondering how much money you’ll need to invest in local search engine optimization.

Local SEO is more reasonably priced than national or global SEO. Due to the smaller size of the target demographic and the resulting decrease in competitive intensity, you have a better chance of success. On average, local businesses may save 23% by using a top SEO agency.

How Should You Determine Your Budget for SEO Services?

Maybe you’re not sure if “how much does local SEO cost?” is the best question to ask.

Perhaps “How much ought you to pay?” is more appropriate.

You should be asking yourself what it is you need to accomplish to be ahead of the competition while researching SEO professionals. If your competitor’s website ranks higher than yours in the search engine results pages (SERPs), they will attract more online leads and sales even if you provide superior services or products.

Sistrix found that 28.5% of users immediately visited the first link displayed in search engine results pages (SERPs). Only 15.7% of visitors go to the second page, and the percentage continues to drop steadily from there.

The first step toward surpassing rivals is knowing where you now stand in comparison.

How Do You Decide How Much to Spend on SEO Work?

The next step is to evaluate the growth projections in light of your current financial constraints. When planning your course of action, you should be ambitious but also practical. In the first few months of an SEO effort, you should not expect a significant increase in organic traffic, let alone a doubling or tripling.

But it’s possible that this could be a worthwhile objective over the next few years.

Discuss your company’s budget and return on investment targets with the SEO firm. While no SEO firm can provide you with a hard and fast return on investment (ROI) number, they may be able to make educated guesses based on your industry and the firms they have helped in the past. This might help you determine what kind of financial plan is reasonable.

What’s the Possible ROI for SEO?

You can’t count on making money right after the day from investing in SEO services. If any agency promises such, you should immediately abandon them.

The good news is that SEO generally yields favorable outcomes for businesses. Internal First Page Sage data shows that SEO marketing investments often generate compounding returns throughout the first three years. However, typical ROIs change considerably depending on the services provided and the business sector.

While the average return on investment (ROI) for technical SEO work (keyword research, title tag rewrites, technical corrections) was 117%, the ROI for content-based SEO was 748%.

how much does a seo cost


While SEO’s return on investment can never be guaranteed, consistency and persistence are the keys to success. It typically takes between six months and a year for an SEO effort to start producing results for a business.

Breakdown of SEO Costs for You

To end all the discussion above, here we have a breakdown of the answer to “how much does a SEO cost?” to make it easier for you.

TypeCostWho uses it?ProsCons
DIY SEOFreeSolopreneursYou won’t have to shell out any cash. You’ll acquire various technical abilities as you go.  It takes a lot of work and time is required to become an SEO expert.
Cheap SEO$500 to $3,000 per monthSmall businessesContent marketing and basic SEO tips are provided at a low cost by this service.  Those offering cheap services might take risky shortcuts.
Mid-range SEO$3,000 to $15,000 per monthEstablished businessesAn established platform with further services like content and site evaluation  Make sure that the agency is providing good value for the money spent.
High-end SEO$15,000-$30,000 per monthWebsites with high-traffic volumesProfessional firms can fix technical problems and direct you toward targeted audiences through specialized marketing.  The availability of competent agencies is severely limited.
Enterprise SEO$30,000-1 Million + per monthEnterprises with large amounts of content and high trafficAgencies are equipped to manage massive amounts of material, and perfect the site’s technical aspects, and care for all of your SEO requirements.  Without a committed contact or two within your own team, DIY SEO communication might be difficult.


We hope that this article has answered your query, “how much does a SEO cost?”

We believe you are ready to implement your SEO marketing strategy and connect with a good SEO agency.

There is no one-size-fits-all solution that precisely meets all of your expectations. You must invest heavily in marketing, as it is the primary pillar without which your product would be worthless.

If you invest time and money, the ROI will definitely improve.